As duplicate products are highly inferior in quality, it spoils brand’s image and affects brand loyalty among the customers. The customers purchase these duplicate products with an assumption of spending on branded products. These brands spend huge marketing budget for establishing their brand identity but local duplicate product manufacturers gets the benefit. Lower prices further attract more customersīigger brands suffer huge loss due to their duplicate products present in the market.Inferior quality raw materials resulting in minimal manufacturing cost.Good amount of sales without spending any marketing cost.The manufacturers of duplicate products enjoy various benefits by copying the brand name and producing the similar looking products. The manufacturers and suppliers of these duplicate products earn good profits and sales and the bigger brands face huge losses because of the presence of counterfeit productsīenefits for micro and small manufacturers producing duplicate products:
You can find countless duplicate products with similar packing, color, name, logo and design as the original branded products. Delhi alone accounts for 70% of the total production of counterfeit products in the country.
According to a study conducted by ASSOCHAM (Associated Chamber of Commerce and Industry of India), the current market size of fake or counterfeit products in India is around Rs 45,000 Crore. Be it local market, rural market, urban market, international market or online stores, duplicate products are present every where. Duplicate products are not new to any kind of market.
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